Brand Standards

Every communication from the University of Kentucky contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. The manuals below are intended to make the preparation of communications easier for everyone at the university. 

Official Standards Manuals

Official UK HealthCare Signature

For more information contact UK HealthCare Marketing at (859) 323-2887.


Brand Downloads

Wildly Possible Brand Guidelines; campus photography; and approved lockups for colleges, departments, and units.


Email Signature Generator

An online tool to generate a branded HTML email signature (not supported by all email clients).


Style Guide

Rules and usage for publications targeting media or a general audience. 


Web Policy

Policy for creating and maintaining UK web pages.