Brand Standards

Every communication from the University of Kentucky contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. The manuals below are intended to make the preparation of communications easier for everyone at the university. 

Official Standards Manuals


Official UK HealthCare Signature



For more information contact UK HealthCare Marketing at (859) 323-2887.


Email Signature Generator



An online tool to generate a branded HTML email signature (not supported by all email clients).


Style Guide



Rules and usage for publications targeting media or a general audience. 


Web Policy



Policy for creating and maintaining UK web pages.